Shaping Competition Law Reforms in India for Enhanced Attraction of Multinational Corporations and Foreign Direct Investments: A Comparative Study & Policy Analysis

This article is co-written by Mansi Jadon and Anshu Singh Pal.

Abstract

This research undertakes a comprehensive of the proposed amendments to India competition law and their potential impact on the attraction of Multinational Corporations (MNCs) and Foreign Direct Investment (FDIs). In a globalised economy, the ability to attract and retain MNCs and FDIs is a crucial determinant of economic growth and competitiveness.
The study begins by scrutinizing penalties imposed based on global turnover proposed in the Competition (Amendment) Bill, 2023. These proposed changes have sparked discussions about their potential consequences for foreign investments and the operational environment for MNCs in India.
To provide context and insights, this research paper conducts a comparative analysis of global based turnover with jurisdictions like the European Union & UK, where similar penalties are employed. This comparative study helps in understanding global best practices and identifying potential areas for policy reform.
Furthermore, the paper delves into the economic and legal implications of these proposed changes, examining their potential effects on foreign direct investment inflows and overall economic development.
Drawing from successful international examples and considering India’s unique economic landscape, the research offers policy recommendations and amendments aimed at balancing robust competition enforcement with the goal of attracting more MNCs and FDIs. These recommendations emphasize the importance of aligning competition law reforms with broader economic objectives.
Keyword: Competition, Multinational Corporations, Foreign Direct Investment, Economic Growth and Global Turnover Based Penalties

Introduction

After World War II, various nations adopted liberalization models as part of their efforts to rebuild and strengthen their economies. These models aimed to foster economic growth by opening up markets, reducing trade barriers, and encouraging interstate commerce. As a result, multinational corporations (MNCs) and Foreign Direct Investments (FDIs) were able to enter these markets more freely, contributing to economic development and globalization. Multinational Corporations (MNCs) and Foreign Direct Investment (FDIs) are businesses that have subsidiaries, branches operating in multiple countries. The use of Foreign Direct Investment is one of the strategies employed by MNCs to establish a direct presence in foreign markets, either through the creation of new entities or through acquiring existing businesses.
In India, significant economic liberalization took place in the 1990s. One of the notable initiatives during this period was the Structural Adjustment Credit Project with liberalization of trade regime and promotion of FDI as its key objectives1.
Liberalization caused a significant shift in the economic landscape of India, necessitating an institutional framework governing economic activities. In response to this, The Government of India implemented various regulations addressing multiple aspects of the market, including trade, labor, etc. Among all, one of the significant prerequisites was preventing and controlling practices that were deemed to be restrictive, anti-competitive in the market. It was important that the businesses did not indulge in antitrust behaviors, which could have a detrimental effect on the market. An effective competition is significant for the economic market to work efficiently2.

Restrictive trade practices in India were governed by MPTP Act 19563 which underwent amendments in 1991 to align with the changing economic landscape but failed due to its limited scope and procedural complexities. The Competition Act, 2002 replaced the MRTP Act, providing a more modernized framework to address the changing market dynamic. The objectives of the Act4 were (1) To prevent practices having adverse effect on competition  (2) To promote and sustain competition in Indian markets (3) To protect the interest of consumers (4) to ensure freedom of trade carried on by other participants in the market. The fourth objective of the competition act operates on the principle of trade openness to ensure the freedom of trade. In a free trade system, there are no barriers to market entry which basically means firms can enter and exit easily without cost, the ultimate benchmark for perfect competition and a significant FDI determinant.

Despite the limited attention given to the implications of antitrust policies on FDIs, these policies play a pivotal role as a determinant in the flow of foreign direct investments. The proposed changes in the latest Competition (Amendment) Act sparked discussions about their potential consequences for foreign investments and the operational environment for MNCs in India. We will start the study with the analysis of the proposed changes, while also exploring the context, reasons and controversies surrounding these proposed changes. Then, we will draw comparisons between the proposed changes with other jurisdictions such as the European Union and United Kingdom. Finally we will wrap it up with the formulation of specific policy recommendations with the goal of attracting more MNCs and FDIs in India.

ANALYSIS OF THE PROPOSED CHANGES IN THE COMPETITION AMENDMENT ACT 2023

After the introduction of the Competition (Bill), 2022 in the Parliament, the bill was referred to the Parliamentary Standing Committee on Finance in August 2022. The Parliamentary Standing
Committee submitted its report with recommendations in December 2022, the bill was then passed by Lok Sabha and Rajya Sabha, subsequently receiving the Presidential assent in April 2023.

The need for the latest amendment comes from the substantial change in the ways the market operates. As the market continues to evolve. There’s a clear paradigm shift in how businesses operate. This is notably seen in the digital transformations businesses, where there is a growing emphasis on innovation adaptability to keep pace with the dynamic economic landscape.

The objectives of the Competition Amendment Act was to (1) provide a trust based business environment, (2) To regulatory certainty (3) To ensure faster market correction.

Summing up, the first objective of the amendment seeks to establish an environment built on trust, encouraging confidence among businesses, investors, and other stakeholders in the fairness, reliability of the regulatory framework.

The second objective emphasizes reducing the ambiguity of the regulatory framework so businesses can make informed decisions, plan their operation and comply with legal requirements. A regulatory certainty lessens the risk of unexpected changes or interpretations.

And the third objective is to ensure that the market adjusts and recovers quickly from disruption, imbalances or adverse conditions.

Now let’s look at the proposed changes in the Competition (Amendment) Act, 2023:

Imposition of Deal Value Threshold:


The Competition Commission of India (CCI) establishes specific criteria to identify mergers, amalgamations, or acquisitions necessitating mandatory notification to the CCI for assessment and approval. These criteria hinge on the financial magnitude and scope of the enterprises participating in the transaction, serving as a gauge for evaluating the potential influence of the deal on market competition.

The criteria are primarily founded on financial factors, specifically the assets and turnover of the involved enterprises. The incorporation of deal value thresholds aims to bolster competition supervision, guaranteeing that even minor acquisitions with noteworthy competitive consequences undergo regulatory examination.
Reduction in time-limit for review of M&A from 210 days to 150 days
The timeline for the implementation of a combination has now been reduced to 150 days from 210 days. And within 20 days, CCI is required to come up with the prima facie to further the investigation. Failure to do so will result in the deemed approval of the combination. This purpose behind the reduction of time limit was to facilitate the ‘Ease of doing business’ – a step forward to Green Channel Route.

Limitation Period of 3 years for filing Information 



A three year year limitation period has been added for the CCI to look into and review any reported violations under the Competition Act. Now, the Competition Commission of India (CCI) can be flexible about delays in reporting if sufficient cause is presented. Even if it goes beyond the period of three years, the CCI can still review and consider the information or reference, as long as there’s a valid justification for the delay.

Introduction of Settlement & Commitment framework for faster market correction 



Companies under investigation for dominance abuse or involvement in anti-competitive agreements now have the option to resolve issues through a settlement and commitment process. With the introduction of this framework, businesses can work towards reaching a resolution by agreeing on remedies or commitments. In this context, commitments refer to actions or behavioral changes that both parties agree to, addressing concerns raised by competition authorities. This specific introduction of the settlement and commitment framework is designed to facilitate a quicker correction in the market. 

Settlement and commitment frameworks provide a more efficient mechanism for resolving disputes related to antitrust violations. Studies have shown that the use of settlement procedures in competition law cases can lead to quicker resolution and reduced litigation costs. (Eisenberg, 2004; Kovacic & Shapiro, 2000). Introducing a settlement and commitment framework will save judicial time, allowing more focus on cases that truly require their attention.

Hub-and-Spoke type arrangements under the presumptive rule of Appreciable Adverse Effect on Competition (AAEC)

The recent Amendment Act has brought in a presumptive rule regarding ‘Hub-and-Spoke’ arrangements under Appreciable Adverse Effect on Competition (AAEC). According to this amendment, if participants, even if not involved in identical or similar trades, are part of an agreement under Section 3(3) and intend to participate in furtherance of such an agreement, the presumption of AAEC will apply against them. This provision specifically targets hub-and-spoke cartels within the presumptive framework of Appreciable Adverse Effect on Competition. For those unfamiliar, a hub-and-spoke cartel involves a central participant (hub) coordinating indirectly with multiple other participants (spokes), rather than them directly interacting. This kind of arrangement can pave the way for anti-competitive practices. The presumption extends to participants currently engaged in the agreement or those planning to participate in the future, reflecting a forward-looking approach that covers both existing and potential participants.

Penalty indexed to global turnover 
Under the Amendment Act, the Competition Commission of India (CCI) now has the authority to impose a 10% penalty on an enterprise under contravention based on its total global turnover, encompassing all products and services, rather than just the turnover from the specific product or service under investigation in India. This shift could have substantial financial implications, especially for foreign enterprises in India and Indian companies with a global footprint. It’s essential to note, though, that the Ministry of Corporate Affairs has not yet notified and implemented the provisions enforcing penalties on the total global turnover. The idea of paying a substantial portion of the company’s turnover, specifically 10% of all its products and services sold, is likely to instill a sense of accountability. Promoters and directors involved may reconsider their actions, fostering a greater awareness of the consequences of engaging in anti-competitive practices.

Discussions Surrounding Proposed Changes


The discussion and controversies were mainly sparked by two proposed changes: the deal value threshold and the global turnover-based penalty. These topics will be used to draw comparisons with other jurisdictions like the EU and the United Kingdom later in the study. For now let us look at the controversies and discussions surrounding these two proposed changes.

The Inefficiency of Deal Value Threshold in the Dynamic Market


This isn’t the first time we’ve seen the introduction of a new threshold concept. Back in the days of the MRTP Act in 1969, any takeover, amalgamation, or merger beyond a certain threshold value required approval from the central government. However, in 1991, during the adoption of the liberalization model in India, the need for government approval of mergers above a specific threshold value was done away with.

Initially, under the Competition Act of 2002, companies involved in combinations, amalgamations, and mergers had the choice to voluntarily notify the Competition Commission of India (CCI) about their transactions. Seeking approval from the CCI was not mandatory; companies could decide to notify the CCI at their discretion. But things changed in 2007 with an amendment to the Competition Act, making it obligatory for combinations, amalgamations, and mergers to be notified to the CCI.

Following the 2007 amendment, Sections 5 and 6 of the Competition Act, 2002 were brought into effect, establishing the merger control regime in India. When two or more companies are part of a combination (merger, amalgamation, or acquisition), their individual turnovers are taken into account to assess the overall scale of the transaction. Turnover here represents the total value of sales generated by the company during a specific period, usually a financial year.

The recent amendment proposes the introduction of the DVT, aiming to shift the focus from solely considering the financial metrics of the target companies, such as assets and turnover. Instead, it directs attention to assessing the total value of the entire acquisition transaction, including the consideration paid by the acquiring company for the acquisition.

The discussion and controversy regarding DVT is regarding its inefficiency to tackle the digital market. The transaction value alone doesn’t conclusively determine whether a transaction will impact market competition. The transaction value alone doesn’t conclusively determine whether a transaction will impact market competition. In the realm of digital transactions, even in the absence of substantial turnover or asset value, there’s the potential for a significant adverse impact on competition. This requires a thorough review by competition authorities to ensure comprehensive assessments, even for transactions without monetary aspects, to safeguard healthy competition.

Digital markets are often considered particularly susceptible to competition challenges due to their unique nature and characteristics. Traditional regulatory approaches, like DVT, might fall short in adequately addressing the specific complexities posed by digital markets, thereby exposing competition to potential risks.

Impact of Global Turnover Based Penalties on Businesses


Imposing disproportionate penalties can harm the enterprises. The global turnover penalties can be levied on the enterprises found to be contravening the provisions of Section 3 and 4 of the Competition Act, 2002. This penalty, 1% to 10% depending on the severity of the offence, is subject to total global turnover of the enterprise, not just the turnover of a specific product or service for which the enterprise is being inquired under. 

This change is going to negatively impact both MNCs and Indian MNCs operating globally. In the significant Excel Crop Care Ltd. v. CCI case, the Supreme Court had previously ruled that the turnover considered for penalties under Section 27(b) of the Act should be ‘relevant turnover.’ The Supreme Court’s decision was grounded in the principles of proportionality, ensuring penalties were in line with the violation’s scope. However, the recent amendment has reversed this judgment, extending penalties beyond the originally defined limits protected under constitutional rights. 

Scholars have argued that the threat of substantial penalties based on global turnover may act as a disincentive for MNCs to invest in certain jurisdictions. The fear of facing severe financial consequences could lead MNCs to reconsider their expansion plans in regions with stringent competition laws.

Discussions surrounding the Proposed Changes


Scholars in innovation economics argue that fostering innovation is crucial for economic growth and competitiveness. Regulatory environments that support dynamic competition, where new entrants and innovations can challenge established players, are seen as beneficial (Aghion et al., 2005). Literature often emphasizes the importance of striking a balance between competition enforcement and the promotion of innovation. Regulatory frameworks that are too restrictive may stifle innovation, while those that are too lenient may lead to anti-competitive behavior. Achieving a balance is essential for fostering a healthy business environment (Gilo & Spiegel, 2013). In technology-driven industries, the value of transactions and the control over data and market information become increasingly significant. Traditional metrics such as turnover may not capture the full economic impact of transactions in these sectors. Scholars argue for the consideration of non-traditional metrics to assess market power and competition (Ezrachi & Gilo, 2012).

The deal value threshold does not capture the intricacies of the digital market, which may in turn give rise to anti competitive practices, benefitting few enterprises over others. Consequently, It impacts the decisions of multinational corporations (MNCs) that avoid countries where competitive frameworks don’t address the digital market.

On top of that, Excessive or perceived unfair penalties might influence the confidence of investors, both domestic and foreign. Investors generally prefer stable and predictable regulatory environments. If the penalties are seen as disproportionate, it could potentially raise concerns among businesses (World Bank, 2019).

In evaluating the consequences of two significant proposed changes in the Competition Act, 2002—the Deal Value Threshold and Global Turnover-Based Penalties—it becomes apparent that the latter has a more pronounced impact on the prospective stance of Foreign Direct Investments (FDIs) and Multinational Corporations (MNCs) regarding India. With the intention of reforming global turnover-based penalties to enhance India’s appeal to more MNCs and FDIs, we aim to conduct a comparative analysis of these penalties with other jurisdictions, such as the EU and UK, where analogous global turnover-based penalties are in use.

Comparative Analysis

Global Turnover Based Penalties in the EU Commission

Under Regulations 101 and 102 of the Treaty on the Functioning of the European Union, the European Commission (EC) has the authority to levy penalties, reaching up to 10% of an undertaking’s total turnover. The EC employs a two-step methodology,

In the initial stage, the penalty’s fundamental amount is calculated, considering the value of the undertaking’s sales of goods or services directly or indirectly linked to the infringement.

This percentage is determined taking into account the value of sales related to the infringement and various factors such as the nature of the infringement, the combined market share of all involved undertakings, the geographical extent of the infringement, and whether it has been put into effect.

Once the EC comes up with a basic penalty amount, it can be increased or reduced based on aggravating or mitigating circumstances. The penalty is capped at 10% of the undertaking’s annual turnover, not the starting point, which means the penalty cannot be increased more than 10%.

Global Turnover based penalties in the UK

Under the UK Competition Act, penalties for contraventions are capped at 10% of an undertaking’s turnover. The Competition and Markets Authority (CMA) adopts a comprehensive six-step process in determining these penalties. The initial step involves assessing the relevant turnover, with a potential cap of 30%. This amount undergoes adjustments based on the duration of the infringement. The CMA takes into account various factors, such as the undertaker’s leadership role and any ongoing infringement, as both aggravating and mitigating elements. The penalty amount is fine-tuned to serve as a deterrent for future breaches. The CMA ensures the proportionality of the penalty and reevaluates the maximum penalty to prevent surpassing it. In cases of financial hardship for the undertaking, the CMA may ultimately reduce the penalty.

Policy Based Recommendation to enhance India’s Competitiveness to MNCs and FDIs


In India, the CCI applies a percentage directly on the offending enterprise’s turnover. It should follow a methodology when levying global based turnover penalties just like EU and UK. The UK’s Competition and Markets Authority (CMA) follows a six-step process, including consideration of relevant turnover (up to 30%), duration adjustments, aggravating and mitigating factors, and a proportionality check.

Following the footsteps of EU and Uk, Penalties based on global turnover should be laid with a view to deter future breaches. The penalty should also be proportionate to the degree of offense. Proportionality is a fundamental principle in legal philosophy, ensuring that penalties are fair and just in relation to the severity of the offense. Scholarly works often discuss the need for proportionality to avoid excessive or inadequate punishment. Imposing a disproportionate penalty can lead to unintended consequences, such as stifling innovation, limiting competition, or unfairly burdening the penalized entity.
The penalty structure of the Competition law in India should also be more similar and harmonized across jurisdictions by having the common benchmarks that guide the calculation of penalties. MNCs often operate in diverse regulatory environments. If there is some level of alignment in penalty structures, MNCs may find it easier to navigate and comply with the competition laws of different countries. It can reduce the complexity and uncertainty associated with varying penalty regimes.

Conclusion


In conclusion, aligning India’s penalty structure for global turnover with the methodologies practiced by the European Union (EU) and the United Kingdom (UK) is paramount. Following the procedural approach of the UK’s Competition and Markets Authority (CMA), which involves a systematic six-step process, including the consideration of relevant turnover, duration adjustments, and a proportionality check, can contribute to a fair and just application of penalties. Proportionality, a fundamental principle in legal philosophy, ensures that penalties are commensurate with the severity of the offense, preventing unintended consequences such as stifling innovation or unfairly burdening penalized entities.
Moreover, adopting a proportional penalty structure across jurisdictions is essential. Scholars emphasize the importance of proportionality to avoid excessive or inadequate punishment. A harmonized penalty framework can provide clarity for multinational corporations (MNCs) operating in diverse regulatory environments. Common benchmarks guiding penalty calculations across jurisdictions would simplify compliance for MNCs, reducing the complexity and uncertainty associated with varying penalty regimes. Ultimately, fostering consistency in penalty structures not only contributes to effective deterrence but also facilitates a more navigable and compliant landscape for MNCs in the global arena.

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  1. World Bank, “ India Structural Adjustment Credit Project”, 1991. ↩︎
  2. B.S. Chuhan, Indian Competition Law: Global Context, Vol. 54, No. 3 (July-September 2012) ↩︎
  3. Restrictive Trade Practices Act 1956 ↩︎
  4. Competition (Amendment) Act, 2023 Salient Features – CCI ↩︎